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Design Thinking Gumbo: Personas – Do we use them or not?

April 7 | 6:00 pm - 7:00 pm

Design Thinking Gumbo: Personas – Do we use them or not?

April 7 | 6:00 pm - 7:00 pm
A virtual workshop exploring how and when to use personas, and when to use other tools.

Personas are commonly used in the design thinking process to understand users’ needs, experiences, behaviors, and goals.

But are personas always the best tool for every situation? During this virtual workshop, find out how and when to use personas and when to consider other methods.

Workshop presenter Niesha Ford is a second-year graduate student at Tulane School of Public Health and Tropical Medicine.

  • She has a Bachelor of Arts in biochemistry and is a returned Peace Corps Volunteer.
  • Niesha works with multiple organizations in the greater New Orleans area, committed to causes such as: providing services for people experiencing homelessness, encouraging positive racial perspectives, and working with historically marginalized groups to combat the current COVID-19 pandemic.
  • Her interest in design thinking arose during various meetings on her current working group regarding racial perspectives, where she and her team were charged with designing ideas to combat health disparities during COVID-19. As a graduate assistant, Niesha hosts the design thinking breakfast series and has led a workshop for undergraduate students.

Design Thinking (DT) Gumbo is a series of one-hour workshops on a variety of methods that can be used in design research.

  • Each workshop will introduce a method, share examples of its use in other settings, and include space for participants to practice the method together.
  • Think of these methods as ingredients to make your design thinking work much more rich and flavorful. Try out the different ingredients and see which ones appeal the most to your palate.
  • This semester all of our method workshops will focus on understanding people’s experience of the coronavirus pandemic.
  • DT Gumbo is a project of the design thinking program of the Phyllis M. Taylor Center for Social Innovation and Design Thinking at Tulane University.
  • All workshops are co-facilitated by Dr. Lesley-Ann Noel and a Taylor Center Design Thinking Graduate Assistant.