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Paul Rice, President And CEO Of FairTrade USA

Paul Rice, President and CEO of FairTrade USA

After working for more than a decade in Central America and helping Nicaraguan coffee farmers improve their livelihoods through an organic coffee export cooperative, Paul Rice opened TransFair’s first “national headquarters” in 1998 to bring the fair trade movement to the United States. FairTrade USA (previously named TransFair USA) promotes a market model that guarantees small-family agricultural producers a fair price for their products, direct trade and access to credit and support for sustainable agriculture.

Watch a recording of the event.

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