TEDxTU: How to create tomorrow

2015 TEDxTU
After a series of speakers at the TEDxTU event in Dixon Hall on the uptown campus, students got the chance to talk to the presenters about their ideas for change. (Photo by William Smith)
Michael Goldberg may be the CEO of one of the largest advertising agencies in the country, but he is more than a businessman. During his presentation at the TEDxTU event at Tulane University on Thursday (Feb. 5), he discussed his background in theater and how he incorporates what he learned through acting into how he pursues his goals.Goldberg is the CEO of Zimmerman Advertising, a company that represents brands like Hershey and Microsoft.  His background in theater and psychology influenced this career decision.“It was a perfect blend of two things that I really love,” Goldberg said. “Theater and psychology are how people think and behave and that helps you understand why they buy things.”

His six-minute talk was titled “How to break a leg.” To Goldberg, this common stage phrase means more than “good luck.”  To break a leg is to try your hardest and to measure success by the drive you put into your work, he said.

For Goldberg, the stage is a metaphor for life.  It can be filled with presence and transformed with passion.

Goldberg was one of nine speakers presenting at the “TEDxTU: Create Tomorrow” event that was focused on promoting new social innovations led by trailblazers like Goldberg.

Goldberg’s presentation focused on how “creating tomorrow” should be a meaningful experience.

“Life is not about what you do but why you do it,” Goldberg said.

He encouraged students to join a field where they can bring something new to the table.

“Never lose sight of the fact that the product, aka what we create, is our greatest weapon,” he said.

His message was one of many about success and opportunity that night. After the talks were over, students got the chance to talk to the presenters about their ideas for change at a reception hosted by the Center for Engaged Learning and Teaching (CELT) – Social Innovation Engagement.

Originally posted by The New Wave. Written by Claire Davenport, a first-year student at Tulane University, majoring in English and political science.